Búsqueda de LLIBRES DE L'AUTOR: bowen john

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  • MARKETING FOR HOSPITALITY AND TOURISM (6ª EDICIÓN 2014)
    MARKETING FOR HOSPITALITY AND TOURISM (6ª EDICIÓN 2014)
    KOTLER, PHILIP / BOWEN, JOHN / MAKENS
    Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and th...
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